Right now, I am enrolled in a Web Analytics class at BYU.  From a web developer’s standpoint, most of us usually don’t enjoy the marketing side of the web.  Instead, we just prefer to code and leave the “other stuff” to the marketing guys, or analytics just gets ignored completely.  I happen to disagree with this approach.  I believe that the most powerful developers are hybrids.  This is just another example of how a developer can differentiate.  A hybrid developer should not only have the knowledge to not only create websites, but promote them as well.  My ultimate goal for this class is to make myself a multi-dimensional developer who can code and work in the field of analytics.

To accomplish this, my goal is to use the knowledge I gain from analytics to promote sites that I will create in the future.  The first thing that I want to accomplish is to get my blog up and create a place to share code ideas with others.  This blog will be mostly a resource for Adobe Flex and Java developers, but as I branch out into other languages, they will be served here as well.  I hope to make this site an active resume for me where I can showcase my talents.  To accomplish this goal, I hope to increase my readership to approximately 50-60 hits per day.

Another goal that I have is to be able to be proficient in analyzing trends on my website through Google Analytics and Omniture Site Catalyst.  I hope be able to identify key performance indicators using this software and use them to boost activity on my blog.

As I continue through the semester, I will try to post lessons that I have learned so that others who are learning this topic can follow and hope pick up a thing or two as well!